About

Brand Story

An experiment on the everyday vibes of social disdain and wayward love. The novel hypothesis is to test the bounds of the daily emotion against the rooted irony of young love. Simple words, big ideas.

NoHYP is born is Asia, stemming from the casual wear of the normal and blooming in the hearts of the freshly broken. It is a collection of T-Shirts for daily use, to be worn on the street and off the street. Each item is a deep emotion displayed as an easy pill to swallow. Just like getting ready in the morning, clothing first, accessories after.

For young lovers the world over or those seeking the confines of teenaged angst. Our commitment is to ease the pain through proud humor. We are all broken kids; let’s wear it on our sleeves.